American's Rhetoric on Premium is Changing

The airline is saying the right things about how it wants to follow consumer preferences. But can management see the plan through? Because it won't be cheap.

Dear readers,

The first step in rectifying a problem is admitting that you have one. Steve Johnson, American's chief strategy officer (and interim chief commercial officer),¹ came really close to that when he spoke earlier this month at an industry conference.

"We talk a lot about margin improvement, but we don't often talk about revenue, and I'd like to j…