Designing a Better Business Class

The same few manufacturers build most of the industry's premium seats. But Air Canada spent considerable effort to customize its offering. It expects customers to notice.

Dear readers,

I often can predict which group wields the most power within an airline by spending a few minutes in the business class cabin. Some carriers spend considerable time and money to customize their offerings, while others go with a simple approach, emphasizing low costs and durability.¹

It should not surprise you which style I prefer. While I h…