The Airline Observer

The Airline Observer

Emirates' Retro Version of Loyalty

As other foreign carriers chase North American credit card revenue, Emirates has another goal: to keep people flying the airline and paying high fares.

Brian Sumers's avatar
Brian Sumers
Oct 11, 2023
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Dear readers,

I recently interviewed the head of Emirates’ loyalty program, and I have to tell you that I entered with more skepticism than I might normally bring to a discussion. I have a confession that may or may not surprise you: In my free time, I enjoy maximizing the value of points and miles, and Emirates keeps raising prices for premium redemptio…

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