The Airline Observer

The Airline Observer

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The Airline Observer
The Airline Observer
How Southwest Botched Its Communications Response

How Southwest Botched Its Communications Response

An airline insider shares some barbed criticism.

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Brian Sumers
Jan 13, 2023
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The Airline Observer
The Airline Observer
How Southwest Botched Its Communications Response
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Dear readers,

I have nearly stopped interacting with airline public relations teams. As individuals, there are some good people, but your garden-variety corporate communications expert has different priorities than I do. I want the scoop, and to speak directly with the executives who direct policy. They want to move up in the ranks by making their compan…

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