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Inside Scott Kirby's Brain: How United's CEO Makes Decisions

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Inside Scott Kirby's Brain: How United's CEO Makes Decisions

He's happy to let you change his mind. But don't try to show him a Powerpoint. And above all: Make sure your math is accurate.

Brian Sumers
Jul 10, 2023
∙ Paid
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Inside Scott Kirby's Brain: How United's CEO Makes Decisions

www.theairlineobserver.com
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Dear readers,

This is my newsletter, which means I don't always have to follow the rules I learned in journalism school. I am allowed to have opinions. So I need to let you know: I am extremely impressed by CEO Scott Kirby, and his role in United’s turnaround.

I hear some of you snickering. Many industry insiders — including some CEOs — are tired of heari…

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