Is There a Reason to Choose Southwest Anymore?
if it becomes exactly like the rest, what will keep Southwest from becoming the worst?
Dear readers,
If you haven’t heard the news, it’s the end of the ‘bags fly free’ era at Southwest.
CEO Bob Jordan announced today at the J.P. Morgan Industrials Conference that in addition to fees for checked baggage, the airline will roll out basic economy tickets and sunset its never-expiring flight credits. Southwest will also overhaul its miles progra…