The Airline Observer

The Airline Observer

It’s not Herb’s Southwest anymore

Layoffs are awful for people who lose their jobs. But are they bad for business? Also: JetBlue's loyalty push, and United apparently is paying more for food.

Brian Sumers's avatar
Brian Sumers
Feb 27, 2025
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Dear readers,

Before I left on my trip to Bangkok,1 I generally agreed with the widespread commentary about Southwest's layoffs: that the airline’s abrupt and aggressive approach (1,750 people at once) would disrupt the company's revered culture, which we know is a big reason for its long-term success. But by the time I reached my destination, I had changed my mind. I now understand (and mostly endorse) Southwest’s decision.

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