The Airline Observer

The Airline Observer

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The Airline Observer
The Airline Observer
It’s not Herb’s Southwest anymore

It’s not Herb’s Southwest anymore

Layoffs are awful for people who lose their jobs. But are they bad for business? Also: JetBlue's loyalty push, and United apparently is paying more for food.

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Brian Sumers
Feb 27, 2025
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The Airline Observer
The Airline Observer
It’s not Herb’s Southwest anymore
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Dear readers,

Before I left on my trip to Bangkok,1 I generally agreed with the widespread commentary about Southwest's layoffs: that the airline’s abrupt and aggressive approach (1,750 people at once) would disrupt the company's revered culture, which we know is a big reason for its long-term success. But by the time I reached my destination, I had changed my mind. I now understand (and mostly endorse) Southwest’s decision.

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