Star Alliance Has a New Credit Card and It's Probably Doomed

Why is it so complicated?

Dear readers,

What the heck is the Star Alliance?

This is a rhetorical question. Everyone reading this newsletter knows Star Alliance. Some of you probably fly 1,000 miles out of your way to fly some random Star carrier so you can earn elite status credits or use the lounge. I’ve done it too.

We are not typical consumers. Normal people — even many road war…