Wait, What? United is a Cool Brand?

The airline is taking chances on social media as it tries to change how consumers see it. So far, I’d say the approach is working.

Dear readers,

Something weird is happening at United Airlines when it comes to how customers interact with the brand online.

United, which is very familiar with being the main character on social media,¹ might now be the coolest airline online.

Granted, it’s a low bar. Many premium airlines (Emirates and Singapore among them) take what I consider a hands-of…