Who Flies Allegiant Air?

Allegiant shares juicy information about its core customers, including the other airlines they fly. Plus: Allegiant tell us us exactly how many people have its credit card.

Have you ever wondered who flies Allegiant Air, how often, and why? Or how many people carry the airline's co-branded Mastercard?

Airlines don’t often share this information. But clearly, Allegiant Air believes investors should know it. Speaking last week on the fourth quarter earnings call, Allegiant Air’s chief marketing officer Scott DeAngelo gave surprisingly detailed information about the airline's core customers, including the carriers its best customers fly when they "cheat" on Allegiant. Allegiant also shared details on the economics of its credit card program, including the number of cardholders overall and annual revenue from the deal, and some nuggets about its loyalty program.

Here's what I found most interesting: