Why Air Canada Is Cozying Up to Starbucks and Uber

Travelers earn points. The brands learn about consumer behavior. And the airline wins more engagement from its customers.

Dear readers,

Mark Nasr, who will become an Air Canada executive vice president on May 1, is one of the industry's smartest people and someone you should know, because I can nearly guarantee you he'll be a CEO someday. A mutual friend once told me Nasr was a "one-percenter" with a "natural intellect" and "an ability to go do whatever he wants." Because N…