Why Air France Bet on First Class
When Ben Smith took over Air France-KLM in 2018, Air France first class lost money. Now, it’s profitable. Also: what’s with the new business class-light fares? And how’s the Africa network shaping up?
Like me, and many of you, Ben Smith is an airline romantic, someone who grew up around the travel industry and has a deep interest in the intricacies of it. Smith, CEO of Air France-KLM, has incredible recall. He not only can share flight times from vintage airline timetables and quote trivia on historic liveries, but he also can recite the…