How Big Does An Airline Need To Be To Make Loyalty Money?

With the company no longer saddled with its loss-making resort, it wants to re-focus on credit card revenues. But is Allegiant large enough to compete for cardholders against larger programs?

Dear readers,

When Brett Snyder and I interviewed Sun Country CEO Jude Bricker in September for The Air Show, Bricker took an aggressive swipe at the credit card fees that fund profits at United, Delta, American, and Southwest. “I don’t think it’s an appropriate scheme,” he told us, explaining that credit card rewards programs reduce margins for small b…