What is The Airline Observer?
Welcome to The Airline Observer, a newsletter dedicated to news and analysis about the global airline business. It covers every facet of the business except operations.
Who reads The Airline Observer?
The Airline Observer is tailored for professionals who work in the airline and travel industries. You have busy jobs, and you may not be able to track every headline and development. I do it for you, informing you about the most important news and analyzing it.
Of course, you can read The Airline Observer if you do not work in the industry. I know many outsiders are fascinated by the business, and I welcome all subscribers.
What can you expect?
Global airlines produce a lot of news. Executives speak on earnings calls, at conferences, product launches, and terminal events. Meanwhile, investor relations produce a non-stop barrage of filings, including annual and quarterly reports, and investor updates. Then there’s the stuff airlines do in silence that they may not want customers to know about, like make changes to policies and procedures and altering terms and conditions of frequent flyer programs.
You do not have time (and perhaps the inclination) to follow every development and decide what is important. But I do. I’m obsessed with airline news, so I pledge to spend every day on the phone, listening to investor events and scouring the internet.
I separate the fluff from the important stuff, and send you only what you need to know, plus analysis. And at times, I break my own news.
For me, this is not just a job. This is my obsession, and my life’s work. I spend every waking hour thinking, reading, writing, or talking about airlines. Like many of you, I obsess over frequent flyer programs, seat comfort, fare sales, in-flight meals, and flight schedules. If an airline does anything to make its products less enjoyable for customers, I'm often first to know. I write about those topics — and more — in this newsletter.
Who is Brian Sumers?
I’m a professional journalist with more than a decade of expertise covering airlines. I have written for Skift, Aviation Week, Conde Nast Traveler, the Los Angeles Times, and the Wall Street Journal. I often appear in major media discussing airline news, with recent appearances in the Washington Post, New York Times and Boston Globe, as well as on CNN, ABC News and CBS News.
I attended Northwestern University’s Medill School of Journalism, where I earned a bachelor’s degree. I have a master’s degree in journalism from the University of Southern California’s Annenberg School, and an MBA from UCLA’s Anderson School of Management.
Ready to subscribe?
I offer four subscription tiers to The Airline Observer.
Free: You'll get occasional free posts. You'll also see a free preview of each paid story.
Paid: You'll receive every story I write, including access to the full archives. You may also comment on stories.
Founding member: In addition to receiving every story, you'll have access to me. Each founding member can schedule a 1-on-1 phone call or video conference with me once per quarter. Some founding members call before they pitch an airline on their product. Others seek career advice. Some want to learn about trends. A few some just like to chat.
Group: I offer discounted rates for group subscriptions. One major airline has an enterprise subscription for all of its commercial employees. If you are interested in a group subscription, email me directly at brian@theairlineobserver.com.
For more information on individual subscriptions, including pricing, click subscribe below.
