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Delta's A.I. Gamble
The airline is pricing a tiny portion of its network using generative A.I. It wants to expand that test because early returns have been strong.
Nov 25
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Brian Sumers
8
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Delta's A.I. Gamble
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Spirit Wants to be Delta-Lite
The airline filed for bankruptcy protection on Monday. A lot could happen, but for now, it claims it wants to be a cheaper version of a full-service…
Nov 19
•
Brian Sumers
6
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Spirit Wants to be Delta-Lite
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Is JetBlue Planning First Class?
It's one of many questions I asked Marty St. George this week at the Skift Aviation Forum in Dallas.
Nov 15
•
Brian Sumers
10
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Is JetBlue Planning First Class?
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Is British Airways Back?
Not yet. But the airline had a nice summer quarter, helping to boost IAG's profits.
Nov 12
•
Brian Sumers
5
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Is British Airways Back?
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What's Wrong At KLM?
It was once the darling of Air France-KLM. No longer. But the group CEO is ready to fix the Dutch airline.
Nov 8
•
Brian Sumers
3
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What's Wrong At KLM?
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La Première Isn't For Me, But It Is For Someone
I flew it recently, and I have some thoughts. Also: I interviewed SAS CEO Anko van der Werff while I was in Europe to learn about his turnaround…
Nov 4
•
Brian Sumers
9
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The Airline Observer
La Première Isn't For Me, But It Is For Someone
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October 2024
JetBlue is Sticking to its Plan
It is far from fixed. But it's not making stupid moves anymore. In fact, it's a being a fully rational airline.
Oct 30
•
Brian Sumers
10
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JetBlue is Sticking to its Plan
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Is Southwest Done With Drama?
Its third quarter earnings call was a tepid affair — good news for an airline that has had considerable controversy. Also: United will resume A321neo…
Oct 26
•
Brian Sumers
6
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Is Southwest Done With Drama?
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American Is Still In Denial
Its top executives say they understand that they erred with their policies toward corporate customers and travel agencies. But on everything else, it is…
Oct 25
•
Brian Sumers
16
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American Is Still In Denial
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United's 'No Excuses' Quarter
The airline got hit by CrowdStrike too, but it wants you all to know it made its guidance.
Oct 17
•
Brian Sumers
11
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United's 'No Excuses' Quarter
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Allegiant is an Airline Again, New CEO Says
The discounter has wanted to diversify its revenue for a long time. It has yet to work. Now, it's reverting to basics.
Oct 16
•
Brian Sumers
6
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Allegiant is an Airline Again, New CEO Says
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Icelandair Stays the Course
Airlines reinvent themselves all the time. Not Icelandair. It's pretty much the same as ever — now with an interline agreement with Southwest.
Oct 8
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Brian Sumers
5
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Icelandair Stays the Course
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