The ultra-low-cost carrier hasn't had a mobile app in years. Also in today’s issue: Delta and United renew their fierce rivalry, and Singapore Airlines posts a record profit.
As someone who works in tech, my general rule of thumb is to under promise and over deliver with mobile products (and software in general). You can promise the world when it comes to mobile products but if you can’t execute on basic airline functionality like booking and managing trips, you are going to churn through app users. More importantly if users can’t trust you for the “basic” stuff, they sure as heck aren’t going to trust you with planning their entire vacation or whatever big revenue accretive features airline execs are cooking up.
The beautiful thing with the world of bits is that you can continuously improve the product and features over time. However that takes a considerable amount of investment and headcount from management. Given that Sun Country has a small addressable user base that is geographically constrained to Minnesota, I think this pragmatic approach to mobile is the right choice.
As someone who works in tech, my general rule of thumb is to under promise and over deliver with mobile products (and software in general). You can promise the world when it comes to mobile products but if you can’t execute on basic airline functionality like booking and managing trips, you are going to churn through app users. More importantly if users can’t trust you for the “basic” stuff, they sure as heck aren’t going to trust you with planning their entire vacation or whatever big revenue accretive features airline execs are cooking up.
The beautiful thing with the world of bits is that you can continuously improve the product and features over time. However that takes a considerable amount of investment and headcount from management. Given that Sun Country has a small addressable user base that is geographically constrained to Minnesota, I think this pragmatic approach to mobile is the right choice.